The Role of Content Marketing in SEO
Content forms the core of any marketing effort, but today, the word “content marketing” is being used along with SEO. Google has already accelerated its efforts to offer better search results by continually enhancing its algorithms. Wave after wave of modifications have left the search engine optimization community scrambling to create the required adjustments to maintain positions, and several are still scratching their heads trying to know precisely what Google needs.
Things Have Changed.
During its infancy period, online marketing meant creating a website, making a few pages of content, as well as selling something. Using connect farms and spun articles was sufficient to get you at the top of search engine rankings. Search engine optimization specialists could just use simple linking strategies and keyword stuffing; these tactics used to work, but things have changed now.
What’s Content Marketing? .
Content comes in form of a text, video and audio. From the context of content and SEO, text is the principal component. Search engines are unable to interpret audio or video output, leaving text as the material of choice. With this new age of search, Google still ranks sites based on backlinks, although there are several other metrics that should be considered.
Social Metrics: Although the algorithm application is extremely secretive, it is widely understood that social networking plays a very important function in the rank system. The most common social networking platforms are Facebook and Twitter. Almost all sites now have icons that a visitor can use to subscribe to a twitter feed, or in Facebook’s case, they only need to click on the like button.
Bounce Rate: Content plays a crucial role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google’s interpretation is that the greater the content, the longer the reader stays – this increases the worth of the site.
Just with those two easy metrics, you can see how content marketing is getting more and more important for SEO. Visitors, prospective clients, and present customers want more valuable information, which is exactly what content marketing is about. The days of sub-par, crappy material are long gone. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Great content brings more attention, it keeps people engaged and it could also get those enviable backlinks for rankings. And as much as backlinks are concerned, the chances are that great, quality content articles will yield backlinks from quality sites, which is yet another advantage of content marketing.
Every new creation, technology or idea goes through a phase of manipulation, and online marketing is not an exception. The meaning of content marketing has changed because people as well as Google need it. Some will nevertheless attempt to play the system with old methods, but for all people who wish to be ahead of the search engine optimization game – content marketing is what you need.