Pay Per Call Technology for Enhancing Your Business Potential
Phone leads is said to be getting more conversion rates than data leads and this has been suggested by experts in the field. And you can observe this through the response give by consumers to pay per call marketing. In this scheme, advertisers and merchants pay only for qualified inbound phone calls. Pay per call or click to call is very much similar to pay per click. The only difference is that companies that do not have a website can utilize pay per call but not pay per click. potential clients are then encouraged to call instead of clicking and work on auction pricing.
The IVR is used to give choices to the callers and this is how pay per call works. It is like performance based marketing process. Responsibility for performance lay in the hands of affiliates, vendors or merchants and here advertisers don’t take full responsibility.
In this type of marketing, advertisers provide toll free numbers to vendors and affiliates. You can see that you can get comprehensive tracking and call details for these numbers.
In pay per call medium, the entire information of a visitor is entered into a lead form. Callers are then connected to the business using the call me now button.
Millions of businesses still do not have a website up to today. Local users will miss their company online because of the lack of online presence. The alternative to not having a website is to use pay per call marketing. This type of online advertising makes use of a search functionality and on the phone interaction. This is beneficial to small and medium businesses and especially for businesses without a website.
IT is better to call a company than send them an email asking about product availability, pricing, and other details. Consumers who do local searches are not the traditional searchers according to the experts. Instead of sending an email these users prefer calling to have interaction.
The strategy of pay per call is actually very simple. You just need to define relevant key terms. Your advertisements will be published based on certain categories and geographical areas where you want them. What is included in your ad are your company name, address, a short description and a trackable toll free number.
Merchants are charged ethically under this process. They can access and analyze call pattern statistics and entire call tracking information and ensure themselves that they are not being charged extra. With pay per call, you get more qualified local leads.
Visiting a pay per call website will give you more info about pay per call, pay per call advertising, click to call, pay per call series where you can learn more about it. With pay per call marketing you get more leads for your business.